Since Google was founded in 1998, it has become one of the most influential companies in the world. But what many people don't know is that Google has been active in the acquisition market. Over the past two decades, Google has purchased more than 200 companies, ranging from startups to established businesses. The first company Google bought was Applied Semantics, a company focused on natural language processing and semantic technology. This acquisition was particularly important as it would form the basis of Google's AdWords program. Other notable acquisitions include YouTube, Waze, and Looker.
Google's acquisitions have helped shape the technology industry as we know it today. YouTube has redefined how we consume video content, while Waze has revolutionized navigation and transportation. Looker, meanwhile, has been integrated into Google Cloud and is used by countless companies to gain insights into their data. Google has also invested in many smaller startups, such as DeepMind and Nest. These investments have allowed Google to access new technologies, as well as gain insight into emerging markets. Moreover, these investments have helped shape the culture of Google, which is focused on innovation and growth.
Overall, Google's acquisition strategy has been a major factor in its success. These acquisitions have allowed Google to access new technologies, gain insight into emerging markets, and expand its reach. As Google continues to grow, it is likely that the company will continue to make strategic acquisitions.